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Introduction to radio: blog tasks

  Read  Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  The factsheet says radio is still important because lots of people still listen to it around the world. It is cheap, easy to access and helps local communities and new artists. In some countries without good internet access, radio is still the main way people get news and entertainment. The factsheet also says radio feels personal because presenters speak directly to listeners. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Curran and Seaton say media owners...
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Music Video: index

  1) Music Video: Introduction - factsheet questions 2) Music Video: Old Town Road CSP 3) Music Video: Postcolonial theory 4) Music Video: Ghost Town CSP 5) Music Video: Postmodernism and music video
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Postmodernism in music video: Blog tasks

  Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions: 1 ) How does the article define postmodernism in the first page of the article? The article defines postmodernism as a cultural movement that questions traditional beliefs, authority, and accepted ideas about truth. It often experiments with the style and structure of films, books, and other media to challenge the audience’s expectations. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? Roland Barthes suggested in his essay TheDeath of the Author that the meaning of a text should not be controlled by the writer’s intentions or opinions. Instead, readers and audiences are free to create their own i...
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The Specials - Ghost Town: Blog tasks

  Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer links the song to cinematic soundtracks and music hall tradition because the music creates a dramatic and unsettling atmosphere. It reflects the fear and anxiety people felt at the time. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone emerged from the mod and punk subcultures in the late 1970s. It mixed black and white audiences and musicians together through ska and punk music. 3) What social contexts are discussed regarding the UK  In 1981, the UK was suffering from a recession, unemployment and social unrest. Riots were happening in cities like London, Birmingham, Leeds and Liverpool, where many young and unemployed people clashed with the police. 4) Cultural cr...
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Postcolonial theory: blog tasks

  Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre? The article links western genre visuals to cowboy hats cowboy boots fringe jackets denim shirts rodeo outfits horses desert landscapes and saloon style settings. It also refers to imagery from old western films that shaped whatpeople think western style looks like. 2) How did the Yeehaw agenda come about?  The Yeehaw agenda started when Bri Malandro used the phrase online to describe Black cowboy imagery and western inspired fashion. It spread through social media as people shared photos of Black cowboys from history and modern culture. It then developed into a wider movement that mixed fashion music and identity. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  The Black cow...
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Lil Nas X - Old Town Road: Blog tasks

  Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? The big debate was about what genre “Old Town Road” belongs to. Some people said it’s country, others said it’s rap, and it got removed from the country charts which caused arguments. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? From the podcast, you learn Lil Nas X was a young artist who promoted the song online, especially on TikTok, and it blew up really fast. He didn’t have a traditional music industry background. 3) What is the Yeehaw agenda? The “Yeehaw agenda” is about more Black artists and fans getting involved in country culture and showing that country music isn’t just for one group of people. 4) How did the story become...
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Music Video introduction blog task

 ) What is the purpose of a music video? A music video is a short video that promotes a song 2) How has the digital age changed the production and distribution of music videos? The digital age made videos easy to watch online anytime and people buy less music 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment Universal Music Group and Abu Dhabi Media made VEVO it is a site for official videos to control them and earn money 4) What are the key conventions of a music video? Movement narrative artist and intertextuality 5) How can narrative be used in music video? Give an example of a music video that uses a narrative. Narrative tells a story for example a relationship story in a video 6) What examples are provided in the factsheet for intertextuality in music videos? All the Small Things copies other videos Teenagers links to Smells Like Teen Spirit 7) Why do audiences enjoy intertextual references in media products? Peop...
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