Music Video introduction blog task

 ) What is the purpose of a music video?

A music video is a short video that promotes a song


2) How has the digital age changed the production and distribution of music videos?

The digital age made videos easy to watch online anytime and people buy less music


3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Sony Music Entertainment Universal Music Group and Abu Dhabi Media made VEVO it is a site for official videos to control them and earn money

4) What are the key conventions of a music video?

Movement narrative artist and intertextuality

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

Narrative tells a story for example a relationship story in a video

6) What examples are provided in the factsheet for intertextuality in music videos?

All the Small Things copies other videos Teenagers links to Smells Like Teen Spirit

7) Why do audiences enjoy intertextual references in media products?

People enjoy it because they recognise it

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:

Conventions (movement/narrative/artist)

Intertextuality

Representation

Audience

Conventions shows artist and movement narrative is simple story

Intertextuality links to other media

Representation shows image of artist

Audience is young fans

9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?



It showed street life cars and groups which became common

10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

Music videos are still important for promotion but not always needed today

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